Wondershare Virbo vs. Pictory: In-Depth Comparison of AI Video Generators

Artificial Intelligence (AI) has brought revolution in almost every field, it has transformed numerous technological fields, especially video creation.

AI video generator tools like Wondershare Virbo and Pictory allow everyone from casual users to content creators and businesses to craft engaging, interactive, and realistic videos with minimal time and effort.

In this article, we’ll explore both platforms in depth, comparing their features, usability, pricing, and more to help you determine which tool might best meet your needs.

1. Wondershare Virbo

Wondershare Virbo, a new AI video generator tool, is revolutionizing the process of text-to-video creation. Featuring an intuitive interface and advanced AI technology, Virbo enables users to effortlessly create stunning videos.

Typically, video production requires learning complex software, coordinating with actors, writing scripts, and recording footage. However, Virbo eliminates the need for a video editing experience. Users simply input their text, select their preferred virtual character, and watch as their personalized AI avatar video comes to life.

Key Features:

Virbo AI video generator online tool offers innovative features that enhance video creation, providing a detailed introduction to each capability below.

  • AI Voice:

Virbo equips videos with realistic AI Voices, adding a human touch that is particularly effective for educational content, marketing campaigns, or customer service interactions. The lifelike performances delivered by Virbo engage and connect with audiences, enhancing the overall impact of the videos.

  • AI Avatar:

The platform also features advanced AI avatars that bring a dynamic presence to videos. These avatars effectively convey messages with personality and engagement, creating immersive experiences, and dynamic presentations, and adding a personal touch to digital interactions.

  • AI Script:

Virbo’s AI-driven script optimization transforms text into compelling dialogue, ensuring that messages are clear and engaging. This feature allows users to quickly craft narratives, persuasive pitches, or captivating dialogues, maintaining audience interest.

  • Text to Speech:

By inputting text, Virbo converts it into copyright-free speech, offering over 120 voice options across more than 20 languages. The platform also provides adjustments for speed, pitch, and volume, allowing for fine-tuned audio output.

  • AI Translation:

Virbo seamlessly translates text into multiple languages, ensuring both accuracy and efficiency. This feature enables rapid, reliable, and natural translations that resonate with targeted audiences, expanding content reach and exploring new demographic horizons with ease.

Here’s how you can use it.

Follow the below guide to make videos with the Virbo AI video generator.

Step 1: Download and Install

Begin by downloading and installing the Virbo tool onto your PC or mobile device, or alternatively, access it online.

Step 2: Create a Project

Launch Virbo and initiate a new project by clicking “Create Video” or selecting a template from the available options.

Step 3: Selecting an Avatar

Navigate to the “Avatars” section to choose an AI avatar for your video. Upon selecting an avatar, an action bar will appear on the right side of the screen, allowing you to customize the style and placement of the avatar.

Step 4: Adding Script

Input your desired script into the designated text box and select the preferred voiceover for the video.

Step 5: Editing Scenes

Modify the background, adjust text styles, and incorporate stickers to enhance the visual appeal of the video.

Step 6: Exporting

Once satisfied with the overall presentation of the video, click “Export” to generate the final video output.

By following these steps, you can effectively leverage the Virbo AI video generator to create compelling videos with ease.

2. Pictory

Pictory.ai, a pioneering platform in AI video editing technology, offers a significant advancement for content marketers, educators, and businesses aiming to boost their online presence. This cloud-based service uses artificial intelligence to convert extensive materials like blog posts, webinars, and podcasts into succinct, engaging video highlights that are perfect for sharing on social media.

With Pictory AI, users can easily transform their existing content into attractive video clips, featuring professional editing tools, automatic captions for improved accessibility, and options for adding personalized voiceovers or selecting from a range of realistic AI voices.

Key Features:

  • Script to Video: Converts scripts into videos complete with animations and voiceovers.
  • Blog to Video: Transforms blog posts into videos.
  • Edit Video Using Text: Enables video editing through text commands.
  • Create Video Highlights: Facilitates the creation of video highlights.
  • Auto Caption Videos: Automatically generates captions for videos.
  • Auto Summarize Long Videos: Automatically provides summaries for longer videos.

Here’s how you can use it.

To start using the AI video generator online tool Pictory, users can sign up or log in to their account. Registration is straightforward, and it’s possible to test the platform with a free trial without entering credit card details.

Once logged in, users will find themselves on a clean, simple, and intuitive AI video creation platform. A menu at the top provides access to “My Projects,” “Help,” notifications, and account settings. Users can navigate to existing projects, find resources, or adjust their profile settings from here. The Pictory logo offers a quick way back to the main dashboard.

The main dashboard highlights Pictory’s four primary video creation methods: script to video, article to video, edit videos using text, or visuals to video. Users can start a new video by clicking on any of these options.

Script to Video Generation:

  • This feature allows users to generate videos from text entered directly into the platform or pasted from another source.

  • Users can adjust scene settings such as auto-highlighting keywords, automatically selecting visuals, and defining new scene breaks based on sentence or line breaks.
  • After entering the text and selecting scene settings, users click “Proceed” to continue.

  • Next, users select a video template and choose an aspect ratio (16:9, 9:16, or 1:1). Pictory then creates a video storyboard. Users have the option to manually edit the video scene-by-scene.

Article to Video:

  • This function converts articles, blog posts, press releases, or any text-based HTML pages into videos. Users simply input the URL of the article into Pictory.

  • Pictory’s AI extracts key messages and converts them into a sequence of scenes.
  • Users can then choose a template for styling and branding the video, as well as adjust screen settings.
  • After selecting the template, Pictory creates a storyboard, and users can add visuals and elements either manually or let Pictory’s AI assist.

Edit Videos Using Text:

    • This option allows users to edit an existing video. Users can upload a video via a YouTube link or by uploading an audio/video file.
    • Pictory asks for the number of speakers to ensure accurate transcription and high-quality video output.
    • After uploading the video and setting the number of speakers, Pictory generates a transcription and a scene-by-scene storyboard, which users can then edit and style as desired.

These steps outline how users can leverage Pictory’s features to create and edit videos efficiently, enhancing their digital content and presence.
Note that the renowned website G2 features 162 Wondershare Virbo reviews with an impressive rating of 4.8 out of 5, surpassing Pictory’s rating of 4.7.

Part 3: Comparison Wondershare Virbo vs Pictory

Tools Pros Cons Pricing Rating
Wondershare Vibro Time and Cost Efficiency: AI drastically reduces the time and money spent on content production by automating research, writing, and editing processes, minimizing the need for extensive human input.

Increased Productivity: By automating content creation, businesses can generate large volumes of content quickly, allowing them to focus resources on other strategic areas.

High-Quality Output: AI ensures consistency in tone and style, accurately processes information, and optimizes content for SEO, making it possible to maintain a high standard of content at scale.


Lack of Originality: AI-generated content often lacks the uniqueness and creativity that human writers bring, potentially leading to repetitive and predictable outputs.

Limited Contextual Understanding: AI tools may not fully grasp nuances in language or cultural context, which can lead to inaccuracies or tone-deaf content.



Monthly Plan

US$9.9 /mo


Yearly Plan – Essential

US$19.9 /yr



Yearly Plan – Pro

US$199 /yr




Pictory Time Efficiency

One of the primary advantages of using AI video generators like Pictory AI is their ability to save time. Simply type out a prompt, and your AI-generated video will be ready in just a few minutes.


Ease of Use

The simplicity of an application is crucial, especially for tools designed for general public use. The Pictory AI app is user-friendly, allowing new users to quickly become familiar with its features without needing external help.



Utilizing artificial intelligence like that in the Pictory AI app also proves to be cost-effective. Whether for individual projects or company tasks, AI technology can perform the work faster and more affordably than hiring a professional video production team or studio


Subscription Costs

Some users might be okay with the Pictory AI app’s monthly and annual subscription costs, while others might search for cheaper alternatives.



Internet Dependency

The Pictory AI app, just like most other AI tools, is an online generator that requires a steady connection to ensure its high-quality video generation feature remains efficient.


Starter ($29/month, $228/year)


Professional ($59/month, $468/year)



Teams ($149/month, $1188/year)



If you’re seeking an AI video generation tool that combines ease of use with comprehensive customization options, Wondershare Virbo would be a commendable choice. Its innovative features not only save time and resources but also ensure that the end product is polished and professional, catering well to both individual creatives and businesses aiming to enhance their digital presence.

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