South Korean multinational conglomerate Samsung announced on 27th July that it will partner with the South Korean boyband BTS for the annual Samsung Unpacked event.
A new video will be launched with the latest hit of ‘Yet to Come’ on the 10th of August. Hence, the full version of the video will premier at 4 pm. EDT and take over the big screens in iconic destinations like Times Square in New York City.
The new video is also an announcement of the company’s new Bora Purple edition of their Galaxy S22 mobile phone series, which is also the colour of BTS trademark.
“With its pastel and neutral tones, Bora Purple embodies optimism and a sense of calm. It will unfold your world with the power of choice. “Whether you’re a K-pop star or a lifelong purple lover, the Galaxy S22 Bora Purple was made for you,” said VP of Global Brand Marketing Group, MX Business at Samsung Electronics, Sonia Chang.
The phone will be available for purchase from 10 August.
