Xiaomi Surpasses Samsung And Becomes 2nd Largest TWS Brand In The World In Q1 2024; Boat Becomes The Top TWS Brand In India For Q1, 2024

Last year as per Canalys report, Apple maintained its lead in the TWS market for Q4 while Samsung was at second position followed by Xiaomi. Well in Q1, 2024 things have changed quite a bit as according to the Canalys report Xiaomi has surpassed Samsung and has become the second largest TWS Brand globally.


In Q1 2024 the global TWS market showed steady growth, with shipments reaching 65 million, a year-on-year increase of 6%. Xiaomi has secured the second position emerging market position with shipments reaching 5.5 million and 61% annual growth while Samsung has crawled to the third position with shipments of 5.2 million and 3% annual growth. Apple is still dominating the TWS market globally despite an 8% decline in its annual growth. Apple has a market share of 24% with 16 million shipments in the first quarter.

If we talk about the other two brands in the top five TWS brands in the world, Boat was at the fourth position in Q4 2023 and in Q1 2024 also the brand has maintained its position with 7% annual growth and shipments of 2.9 million units. Meanwhile, Huawei has also made it to the top five list, securing the fifth position with 13% annual growth and shipments reaching to 2.2 million units.

Canalys has also released the report for the top five TWS brands in India for Q1 2024.

The Indian brand Boat is at the top position with 7% annual growth and has the biggest 33% market share. This is followed by Boult at the second position with 14% annual growth and 17% of market share. Though Noise has slid to the third position the brand has shown an impressive 115% annual growth and 15% market share in the TWS market in India. Oppo saw a decline of 23% in annual growth with a 7% market share for the first quarter of this year and is in the fourth position. While Realme has secured the fifth position with 5% annual growth and 4% of market share.

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