Nothing announced its partnership with TATA owned Croma in India

London-based tech company Nothing has announced its partnership with TATA-owned Croma in India. This partnership means buyers will be able to buy Nothing products directly from the Croma stores in the country. Nothing products include Nothing Phone(1), Nothing Phone(2), audio products, and products by its sub-brand CMF by Nothing that will now be available at select Croma stores. Nothing to make this partnership moment a special moment will be offering a Rs 3000 discount on Nothing Phone(2) exclusively to ICICI Bank cardholders.

“India is a pivotal market for Nothing, and this exciting partnership allows us to bring Nothing’s iconic design and technology to the many shoppers at Croma.

Croma is one of India’s top retailers, and this collaboration demonstrates our collective commitment to offer our products to a whole new audience” said Manu Sharma, General Manager and Vice President at Nothing, sharing his views on this partnership.

Shibashish Roy, the Chief Operating Officer, of Croma, said, “Croma’s partnership with Nothing is another exciting step forward in our commitment to provide our valued customers with exceptional smartphone choices.

We’re thrilled to bring Nothing’s smartphones to our customers, ensuring they have access to cutting-edge technology, style, and quality right at their fingertips.”




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