Microsoft doesn’t like bullying so its going to launch its own X-box branded mobile game store
For some time now, Microsoft has been secretly working on a mobile gaming store that competes with the Play Store and the App Store. The UK Competition and Markets Authority (CMA) is now looking into Microsoft’s acquisition of Activision. Blizzard has announced the company’s plans to create an Xbox-branded mobile gaming store to compete with the Google Play Store and the Apple App Store. The Xbox Store would eventually grow as a result of this.
In order to encourage users to “try something new” by purchasing well-known games like Candy Crush Saga (developed by King but distributed by Activision) and Call of Duty: Mobile, Microsoft argues that the acquisition of Activision Blizzard will enhance the shop. These two games alone would be engaging enough to persuade visitors to visit a different store.
Microsoft hasn’t made any formal announcements regarding this yet. Instead, Microsoft’s justification for the acquisition, which includes material from companies like Sony, Google, Nvidia, and Amazon, contained this acknowledgment in its response to the CMA. Microsoft also argued that the transaction would not harm the competition.
Furthermore, Microsoft added that its next next-generation gaming store will be based on the Open App Store Principles it unveiled earlier this year. These guidelines will ensure, among other things, that developers can speak with their customers directly through their apps for “legitimate business purposes, such as pricing terms and product or service offerings,” and that all apps are treated fairly without unjustified favoritism or ranking of their own apps or those of their business partners over others, and that Microsoft’s game store is accessible to all developers as long as they adhere to some reasonable requirements.