InMobi, a global provider of enterprise platforms for marketers, has formed a strategic partnership with Microsoft Corp. to deliver personalised ads to over 1.6 billion users in one hundredth of a second.
InMobi will use Microsoft Azure as its preferred cloud provider in order to improve efficiency by up to 50% with AKS.
InMobi uses #MicrosoftAzure to deliver personalized ads to over 1.6 billion users with a response time of one hundredth of a sec.
— Microsoft India (@MicrosoftIndia) February 22, 2022
Through mobile advertising, InMobi enables the world’s leading brands, developers, and publishers to engage global consumers. To simplify mobile advertising for its customers, InMobi platforms leverage advances in big data, user behaviour, and cloud-based architectures.
InMobi is the world’s largest independent mobile ad network, engaging 691 million consumers across 165 countries.
With this collaboration, InMobi will gradually transition to Microsoft Azure as its preferred cloud provider, leveraging the power of its intelligent capabilities.
Microsoft Azure, with more regions than any other cloud provider, provides the global scale and trusted platform required by the marketing industry.
The advertising and marketing industry has undergone a fundamental shift, with marketers now having access to far more advanced technologies, as well as an exponential increase in customer touchpoints across multiple connected devices.
With its new AI-powered Marketing Cloud, InMobi is at the forefront of these changes, transitioning from a pure-play advertising platform to a comprehensive and integrated suite of advertising and marketing platforms.
