Disney+ Hotstar to Live Stream Asia Cup 2023 and ICC World Cup For Free: A Challenge For JioCinema
Disney+ Hotstar has just announced today that users of its mobile application will be able to watch the live stream of the Asia World Cup 2023 and ICC Men’s Cricket World Cup for free. The Head of Disney+ Hotstar states that this action will help to improve its overall user base.
Here’s more about it.
Disney+ Hotstar Free Live Stream
Disney+ Hotstar with an aim of improving it’s over all user base has announced that it will be live streaming the most awaited cricket tournaments, the Asia World Cup 2023 and the ICC Men’s Cricket World Cup for free to its mobile application users. The exciting news was announced today, on the 9th of June, 2023, and Sajith Sivanandan, Head of Disney+ Hotstar shared of how the platform has been at the forefront of India’s growing OTT industry. He further conveys that this step by Disney+ Hotstar will help in improving its overall eco-system.
However, it should be noted that this is a major setback to JioCinema, one of the other leading live-streaming OTT platforms of the country and the platform had recorded the highest number of viewers for the Indian Premier League final of 2023 after it won the IPL digital streaming rights for a period between 2023 to 2027. The rights previously belonged to Walt Disney Co’s Disney+ Hotstar.
For those unaware, in India after the entry of JioCinema, the platform has been acquiring a lot of rights and has even started to charge for its contents with a vision to take over its other competitors and Disney+ Hotstar as part of it had lost many of its paid customers to JioCinema which explains this sudden backlash.
Even amidst this growing competition among OTT platforms, cricket lovers this season are assured the best live-streaming experience, and this time, they are even going to save some of their money as well.