The IPL media rights value for the 2023 – 27 cycle has gone past the mark of Rs 40,000 cr and is expected to go even higher than this. This is nearly three times more than what Star Sports paid in 2017.
The details of who has bid will be revealed later on as per match TV, and digital rights value have surpassed Rs 100 crore mark. The process is been divided in four parts (A,B,C & D). Part A is for broadcasting in the Indian subcontinent while part B is for digital only grouping for the same region.
Part C is for 18 selected games in each season for digital space. In Part D, all games will be for combined TV and digital rights for overseas markets.
The bidders must have at least a net worth of Rs 1000 crore; it is Rs 500 crore for those bidding for other parts. Zee Entertainment Enterprises Ltd, Reliance – Viacom 18, Disney Star Network and Sony Network are in the fray to grab the rights to the event.
