POCO MTV Hustle 3.0 has been announced and the show will air on MTV and JioCinema on October 21st at 7 PM. This show is an attempt to promote the cultural hip-hop movement and to encourage underground artists in India.
The POCO MTV Hustle 3.0 is expected to bring fresh hip-hop artists in India to the mainstream. Indian hip-hop has been growing in recent years and, to add on to that, this show feeds fuel to the talented young artists. The leading hip-hop artist in India, Badshah, is the leading personality of this show. Other popular hip-hop artists, Ikka, Dee MC, Dino James and EPR are assigned to the role of Squad bosses.
POCO MTV Hustle 3.0 hosted a Press Conference this evening in Mumbai which mostly witnessed the Entertainment + Advertising media covering the event. POCO being a brand of choice for GenZ wants to promote this cultural hip hop movement and encourage underground artists. Really… pic.twitter.com/iwunPIDiYN
— Himanshu Tandon (@Himanshu_POCO) October 18, 2023
To replicate a concert-like atmosphere, this show will have meticulously designed cutting-edge graphics and acoustics. This environment will get the fans charged up. The songs involved in this show will feature regional, folk, Bollywood influences and unplugged versions.
JioCinema has planned exciting and engaging interactions for the audiences. The Fantasy League, designed by them, helps the audiences to make their own squad and win points as they predict which contestant gets Radio Hit, the highest squad score and who gets eliminated. The winner will get the chance to watch the show live.
There is also a watch and win contest where viewers will be asked a question during the Sunday episode that will award them with exciting prizes.
The massive success of MTV Hustle 2.0 led MTV to announce the return of the show for the third time. The POCO MTV Hustle 3.0 is co-powered by GOVO Soundbars, T-Series, Wildstone and Appy Fizz.
