Jaguar Unveils its ‘Type 00’ EV Concept Featuring a Minimalist Design in Miami Pink and London Blue Colors

Following the new re-brand of Jaguar and its EV transition, the brand at the ongoing Miami Art Week has unveiled its ‘Type 00 EV’ concept with an entirely new minimalist design language in two vibrant colors – Miami Pink and London Blue. This EV concept is also said to mark its new design philosophy.

Here’s more about it.

Jaguar’s ‘Type 00’ EV Concept Officially Unveiled

Before the brand officially unveiled its ‘Type 00’ EV concept, it was leaked online, inviting a lot of mixed opinions. The latest two door electric coupe design aligns with its ‘Copy Nothing’ re-branding effort and design philosophy, and the Chief Creative Officer of Jaguar Land Rover, Professor Gerry McGovern OBE presented it at the Miami Art Week.

Speaking more, the ‘Type 00’ EV design concept comes with an elongated hood, low-slung roof, and a fastback rear, and is featured in Miami Pink and London Blue colors. As noted by the brand, the Miami Pink color ‘pays tribute to the city’s pastel colors and Art Deco architecture, whereas the London Blue color ‘honors the iconic Opalescent Silver Blue of the 1960s E-type’.

The ‘Type 00’ EV concept is reported to be over 5 meters long, and has a series of lines across the body which adds towards its futuristic modern appearance. Even if it has curves at some parts of its design, in total, the concept brings a bold and brutal outlook. The butterfly doors and rear-view cameras are also added design features.

Coming to its interior, it is embellished with travertine stone, brass, and wool textile elements, along with slide in and out instrument and infotainment display screens. The seats and the central spine again adds a distinct touch to the interior, again adding to the futuristic modern design approach.

Moreover, one will also be able to find the new ‘Jaguar’ logo too on the front, rear, sides, and also on the alloy wheels.

As mentioned, the auto industry and tech world have been criticizing Jaguar ever since it started its new marketing campaign and the announcement of re-branding, pointing out that this approach doesn’t really value the brand’s legacy. On the other hand, there is a group of people who has actually loved this transition and the new design.

On a similar note, the brand itself claims to be in the process of re-framing its customer base and wants to connect with more younger, diverse, and creative people. Gerry McGovern also said, “It will make you feel uncomfortable. That’s fine. We have to continue to evolve it, and there will be continuous curation. Because the world is not standing still.”