Indian Rapper “King” New Brand Ambassador of Sony Audio Products: “For The Music”

Sony India had very recently launched its wireless party speaker, the Sony SRS-XV800 and now as part of a campaign for the latest audio device, Sony announces the Indian rapper, King as the brand ambassador of its audio products. A new tagline “For The Music” has also been announced for its audio products.

Here’s more about it.

“King Meets The King”

It has been a week since Sony had launched the SRS-XV800 party speaker in India featuring X-Balanced speaker units and five tweeters, capable of delivering omni-directional party sound. It also has an ambient light feature along with other features which includes karaoke and guitar inputs and a TV sound booster. It can be placed both upright or horizontally as per the users convenience and will have a total battery life of upto 25 hours.

Aligning with the campaign for the newly launched party speaker titled “King Meets The King”, Sony India has made two new announcements. The Indian rapper, singer and song composer, King (real name – Arpan Kumar Chandel) will be the brand ambassador for Sony’s audio products and a new tagline, “For The Music” has been announced.

“At Sony India, we’re dedicated to providing top-quality audio products that resonate with music lovers nationwide. We’re excited to have King as our brand ambassador for the audio category. Our partnership is significant because we share a common goal: to deliver the best and most immersive audio experiences to our customers. King’s influence among young people and his passion for music align perfectly with our vision for the audio category. Together, we’ll continue to strive for excellence and bring the magic of music to millions of hearts.”

Sony’s SRS-XV800 party speaker has been launched at a price of Rs. 64,990 and is now available via authorized Indian dealers and on Amazon’s shopping website at Rs. 45,990. Check out more about its specifications and features here.

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