Indian Smartphone Market Reportedly Attains 3% YoY Growth in Q3 2025, Reaching 48.4 Million Units in Shipments

As per what has been reported by Omdia, the smartphone market of India witnessed a 3% year-over-year growth in the third quarter of this year, and has reached 48.4 million units in shipments. The report further adds that multiple reasons have led to this growth, particularly the festival season.

Read more about the news below.

Indian Smartphone Market – Records 3% YoY Growth in Q3 2025

The latest report shared by Omdia points out that Indian vendors with expectation towards the festive season sale had filled new stocks into their inventories and along with this, the new launches that took place over the months of July 2025 and August 2025, both have contributed to the 3% YoY growth that the market has witnessed. Among the many brands, Vivo (iQOO not included) has captured the largest market share and has secured the top place in charts, with 20% market share and 9.7 million units. Samsung is positioned the second with 14% market share and 6.8 million units, while Xiaomi managed to acquire the third position with 6.5 million units of shipments. OPPO (OnePlus not included) has also somewhere around 6.5 million units of shipments, followed by Apple with 4.9 million units.

Speaking more, the incentive-led channel push is believed to be the main reason for this rise in growth, while vendors implemented consumer schemes such as micro-installment plans, zero-down-payment EMI, bundled accessories, as well as extended warranties. However, the same report also adds that this momentum won’t continue over to the end of the year, and this might probably cause sell-out traction lags with respect to the shipment growth, thereby leading inventory build-up (likely after November 2025). Even though GST reductions have brought the prices down for large appliances, bringing in consumer sales, the demand for smartphones is still limited, and a modest decline is thus expected later this year.