Facebook joins hands with Coursera to launch Social Media Marketing Professional Certificate
Under the programme, learners will explore social media marketing basics for several social platforms, in and outside of the Facebook ecosystem.
Social media giant Facebook has tied up with learning platform Coursera in order to launch “Social Media Marketing Professional Certificate”.
“The certificate is designed for learners with no prior experience to become ready for social media marketing jobs within a few months,” Coursera CEO Jeff Maggioncalda said in a blog post.
Under the programme, learners will explore social media marketing basics for several social platforms, in and outside of the Facebook ecosystem.
Here, the topics include creating influential content, choosing the right platform for campaigns, assessing campaign effectiveness, and safeguarding user data.
The professional certificate is self-paced and designed to be completed within 20 weeks, at five hours per week.
Upon the completion of course, participants will receive a certificate that they can use to apply for entry-level social media marketing roles.
