Bell partners with Perplexity to offer customers a free one-year Perplexity Pro subscription worth $249

After Airtel(an Indian Telecom service provider), Bell has teamed up with Perplexity to give customers a free one-year subscription to the Perplexity Pro plan, which normally costs $249.
Bell announced the offer on its official X account on August 12th, 3 PM Toronto time, saying eligible users can check the MyBell app for a Perplexity banner or wait for a message with their access code. It may take two to three days for all customers to receive their codes.
Bell customers, this one's for you! Enjoy a year of Perplexity Pro – an AI powered search engine and chatbot, on us (a value of $249). Whether you’re planning a project, writing a paper, running a business, or getting life more organized, this tool will make your day better. pic.twitter.com/iJgcjcGOdi
— Bell (@Bell) August 12, 2025
Mobile customers will get their redemption codes soon via email, text, and in their MyBell accounts. Internet customers will get access starting this fall.
One catch, if you’ve already subscribed to Perplexity Pro using the same email address, you won’t be able to redeem the free year. Bell hasn’t confirmed if the offer applies to both mobile and internet users or just one group.