Airtel introduces AI-Powered Fraud Alert Protection to fight against spam and financial fraud

Cases regarding identity theft and financial fraud have increasing rapidly these days, and many users have been a victim to such incidents lately. Airtel has been introducing new ways to protect its users from falling into the trap of fraudsters, like spam-call warnings and DNS-based traffic-level security filters.

Today, the telecom company has officially unveiled a new method to combat the menace of spam, an AI-powered Fraud Alert that will protect customers against the rapidly growing One-Time-Password (OTP)-related bank frauds.

Lately, we have heard cases where fraudsters act as delivery agents and dupe users into sharing OTPs for the successful delivery of their parcel. And if a user shares the OTP received, it leads them to face banking fraud. To avoid OTP leakages, Airtel’s new AI-powered Fraud Alert identifies such potentially risky situations and warns the customers involved. Whenever a bank OTP is detected during a potentially risky incoming call, Airtel intervenes with a fraud alert check to the customer about the potential risk of giving consent for a banking transaction OTP to be delivered while they are still on the call.

This protection gives customers the time to think, verify, and stay firmly in control of their security and avoid financial scams. Regarding the introduction of this new feature, Shashwat Sharma, MD & CEO, Airtel, India, said, “Our newly developed, AI-powered, autonomous solution operates proactively at the network level and is engineered to detect and intervene against fraudulent activity in real-time. Extensive trials have demonstrated a remarkable level of accuracy and impact in preventing the menace of such scams.”

This AI-powered Fraud Alert Protection is already live in Haryana, and Airtel will roll it out to 100% of its customers over the next two weeks.