Skullcandy acquisition by Bose Corporation

Bose acquired Skullcandy from a fund managed by Mill Road Capital Management LLC, a Connecticut-based private investment firm.

The acquisition follows a multi-year partnership that has already brought Sound by Bose technology to Skullcandy earbuds and headphones. Now together, both companies will combine Bose’s audio expertise, technology, and global reach with Skullcandy’s design, understanding of its consumers, and authentic community connections to create new products and experiences and accelerate growth.

Skullcandy will remain a separate brand within Bose’s Premium Consumer Audio business. Skullcandy’s deep roots in boardsports, including longstanding relationships with passionate supporters of the culture and its athletes, and authentic connections across music, gaming, fitness, and other communities present new ways for Bose to meaningfully connect with consumers where it has less presence today.

Bose plans to invest in Skullcandy’s continued growth, providing greater access to technology, resources, global distribution, and commercial relationships while giving the brand the freedom to continue evolving in ways that are authentic to its identity and consumers.

The details regarding the financial transactions are kept confidential by the companies.

Commenting on the acquisition, the companies said:

“For more than 60 years, Bose has been committed to delivering incredible audio experiences however and wherever people choose to listen. As we work to reach even more people, we’re expanding how we do that, not only through Bose products, but through technology partnerships and a growing portfolio of brands,” said Lila Snyder, Chief Executive Officer of Bose Corporation. “As a privately held company, we have the freedom to make bold, long-term investments in opportunities we believe in, and Skullcandy is a great example of that. They have an established, thriving brand, and together we see tremendous opportunity to create new products and experiences and reach more consumers around the world.”

“We believe this is a win for Skullcandy and our fans,” said Brian Garofalow, Chief Executive Officer of Skullcandy. “Skullcandy was born on a chairlift in Park City, Utah, over 20 years ago, and we’ve always believed great music should be part of the experiences people love. Joining Bose gives us the opportunity to make those experiences even better by bringing more of their audio expertise and technology to our products, and it opens up even more ways to take Skullcandy further.”

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