Zuckerberg: Facebook and Instagram to increase posts even from accounts you don’t follow
The amount of content from the recommended accounts on users Instagram and Facebook feeds will be doubled by the end of 2023
Since the launch, Instagram and Facebook’s algorithm has come a long way. As announced by the CEO of Meta, Mark Zuckerberg, he has shared his plans about how our Instagram and Facebook feed would look like in the future. As per reports, users recently have come across Recently, you must have come across posts and Reels on your feed from accounts you don’t follow. As per Zuckerberg we will be seeing more of that in upcoming months.
Zuckerberg also mentioned that the social media platform has decided to show twice the amount of content from recommended accounts that will be seen by user in their social media accounts by the end of 2023. such contents accounts for 15 percent as of now in Facebook and is expected to get higher on Instagram.
The chances are high that this algorithm might not be accepted by user’s readily as they might not be interested in the posts and contents from accounts they don’t follow. As clarified by Meta in the second quarter earning calls, he said that ” Al finds additional content that people find interesting, that increases engagement and the quality of our feeds.” This recommended content will have inclusion of photos or links shared by the user’s publicly on the platform.
“In that sense, I think what we’re doing is going to be pretty unique. I don’t think people are going to want to be constrained to one format.” added Zuckerberg.
The algorithm was recently criticized by Kylie Jenner, the most followed women on internet as her Instagram feed was filled by short videos just like TikTok. For the first time ever, Facebook has announced a decline in revenue for the second quarter of 1%, or $28.8 billion. The third quarter is anticipated to be considerably worse. Notably, the division of Reality Labs that was in charge of the metaverse project lost $2.8 billion during the quarter.