[Update: Samsung denies the rumors of phasing out of the consumer SSD Business] Samsung may end its SATA SSD business; Could lead to an increase in the price of SSDs

Update: Reports regarding Samsung halting SATA SSD supply and exiting the SATA SSD business started rapidly circulating online, and it also caused panic among consumers. According to a new report by WCCFtech, a Samsung spokesperson has denied such rumours and mentioned, “The rumour regarding the phasing out of Samsung SATA or other SSDs is false.” This means Samsung consumers will continue to see Samsung’s SSDs in the market.

Check out where the rumour started in the story below.

At the beginning of this month, Micron announced its decision to exit the Crucial Consumer business, and now reports indicate that Samsung is planning to wind up its SATA SSD business.

According to the host of Moore’s Law Is Dead YouTube channel, his sources in the distribution revealed to him that Samsung is planning to announce in January 2026 that they are ending SATA SSD production at some point in the next couple of years and halting sales of SATA SSDs to new customers. The company is said to completely end the business after fulfilling existing contracts.

It is also said that SATA drives may be harder to get by mid-2026. The host revealed that roughly 20% of Amazon’s top SSD bestsellers are still SATA-based, with Samsung drives being a notable part of it, and now, after Samsung making an exit from the business, this could reduce overall SSD availability, resulting in increased prices for SATA drives in the short and medium terms. Though the prices are expected to come back down in a year or so, they won’t be in the form of cheap SATA drives possibly ever again, at least not from Samsung.

As per the host, this decision by Samsung could be worse than Micron’s decision to exit the Crucial Consumer business, as it will directly affect how many drives are available, not just who sells them.