Perplexity Receives Legal Threat From Amazon Over Using Comet’s Agentic AI on its Shopping Platform: ‘A Threat to User Choice’
Amazon for the first time has taken legal action against an AI company, and this is against the American AI tech startup company – Perplexity. This is revealed to not just be a threat to the AI tech company, but also a threat to user choice itself.
Read more about it in detail below.
Amazon’s Legal Threat Against Perplexity – Prevents it From Using Agentic AI on its Platform
The agentic AI experience that is offered on Perplexity’s Comet web browser has already been much praised by users, and it is currently in use by many. With the agentic AI capabilities, users can make use of Comet as a laborer, assistant, and employee, asking it to make purchases or compare many different options and find the best choice. These features have gained the attention of users, and they are currently relying on it for making their shopping experience much more easier and seamless.
It is over the use of these Comet agentic capabilities that Amazon has pressed legal charges against Perplexity, however the brand has replied by stating in its blog post that ‘Perplexity will not be intimidated’. The very existence of Amazon and the reason why the company grew to the size it is today is because it offered good products at lower price points, and delivered them fast to its customers. As noted by Perplexity, Comet’s agentic AI capability is simply an extension of this promise that Amazon had kept, and users demand for it.
With its legal action, Amazon is promoting consumer exploitation over consumer experience, and the brand wants to serve its users with advertisements and sponsored products, influencing their purchase decisions and upselling goods or making them get confused. The agentic AI on the other hand will work for its users, and not the other way around – it will not work for Perplexity nor Amazon.
Thus, Perplexity is preparing for a legal fight against Amazon, not just for the company, but also to protect user rights.
