Microsoft’s move to offer Outlook for free to macOS users: Implications and potential impact on the email app market

In an effort to expand its user base on Apple products, Microsoft has announced that its popular email service, Outlook, will now be available for free to all macOS users. This news comes as a relief to those who were previously required to have a Microsoft 365 subscription or an Office license to use the app.

With this change, Mac users can now add Outlook.com, Gmail, iCloud, Yahoo!, or IMAP accounts in Outlook and experience the app’s many features. This includes the ability to use the app in unison with the Outlook for iOS app, allowing for a seamless experience between devices.

This new development is a significant move for Microsoft, as it will provide macOS users with an alternative to the native Mail app. Furthermore, it will expand Outlook’s user base and may entice users to switch to other Microsoft services.

Microsoft has also announced that it will be adding new features to the app soon, which will further enhance the user experience. This includes the ability to schedule emails to be sent at a later time and the integration of Microsoft Teams into the app, making it easier for users to collaborate with colleagues.

Microsoft’s decision to make Outlook available for free to all macOS users is a significant move that will provide more options to Apple users and potentially expand Microsoft’s user base. With the added features coming soon, this app will likely become a top choice for many users looking for a reliable and efficient email service.