In the past few years, various new features and upgrades have been announced for the X platform that enhance the user experience and also increase engagement.
Yesterday, X’s head of product, Nikita Bier, announced the launch of a redesigned Notification section on the platform that includes the all-new Priority tab.
Ladies and gentlemen, we're fixing Notifications.
We're launching a new design on iOS + web—which includes the all new Priority tab:Anytime your mutuals or big accounts interact with you, we'll show it on Priority—so you never miss a moment. Enabled when you hit 500 followers. pic.twitter.com/1LBOX0qaRa
— Nikita Bier (@nikitabier) January 9, 2026
The Priority tab will notify you anytime your mutuals or big accounts interact with you through your post. The new notification format shows you the images from your post and information as to who replied to what.
In the comment section of the above post, it is also specified that anyone with more followers than you will be counted as a big account. Users will also be notified anytime someone follows them with more followers (or has >150K).
This new design is currently launching on iOS + Web. This priority tab feature will be enabled when you hit 500 followers. It is also revealed that in testing, users got the most value after 500 followers, hence it is set as a requirement.
This rollout is aimed at cutting notification clutter amid the growing platform engagement. If you have 500 or more followers on the X platform and want to try out this new feature, update your X app.
Stay tuned with The Tech Outlook for the latest tech updates.
