To compete with social media platforms like YouTube, Instagram, and TikTok, it is now reported that Netflix is planning to revamp its mobile UI.
During its fourth-quarter earnings call today, Netflix’s co-CEO Greg Peters announced that they are working on a new mobile UI. The redesigned mobile app is set to launch later this year and is intended to serve the expansion of Netflix’s business over the decade to come.
Netflix is already testing a vertical video feed in its mobile app that features clips from shows and movies, and it is said that the company might also feature clips from things like video podcasts. The short-form clips are already famous among users, whether it’s on YouTube or Instagram, and now, with Netflix planning a deeper integration of vertical video feeds in the redesigned app, it appears that the company is aiming to capture attention and increase time spent in the app.
In related news, last week, Netflix announced its first original podcasts, including shows hosted by Pete Davidson and Michael Irvin. The Pete Davidson Show will be exclusively made available on Netflix starting 30th January at 12:01 AM PST, with episodes dropping every week.
Stay tuned for more such updates.
Via.
