Just a few days back, a new Country Labels feature was announced for the X platform that displayed account locations of the users in the ‘About Section.’ It was said that the rollout will begin shortly for the users. This feature was briefly made public for all profiles before reverting to private visibility only.
This means for a short period of time, users on X were able to see the location of other users, but later the Country Labels feature was made private again. This left the X users a bit confused. Well, the company is revealed to still be experimenting with this feature.
Announce an upcoming Country-of-Origin feature
Go silent for 2 weeks
Suddenly announce that it’s launching soon
Release it on everyone’s profile—but users can only see their own country
Everyone is confused why it’s private
So they post screenshots of the feature, helping us… pic.twitter.com/MEOuppggwM
— Nikita Bier (@nikitabier) November 21, 2025
As explained by the product head of X, Nikita Bier, this brief release of the feature was a strategy to advertise this feature and also to look for any bugs in the feature. After this experiment phase is completed, the Country Labels feature will be officially launched.
Reportedly, the Country Labels feature shows an account’s country of origin based on signals such as IP addresses, app store regions, and posting behavior. It is said that users can choose which country or region to display or opt out entirely. However, choosing not to show a location will label the profile as hidden.
Stay tuned with The Tech Outlook for more latest updates.
