Bank of Baroda launches Bob World Lite mobile banking app for JioPhone Prima 4G feature phone in collaboration with Reliance Jio
Reliance Jio and the Bank of Baroda have now jointly announced the release of the new “bob World Lite” mobile banking app for the JioPhone Prima 4G device. As per its purpose, the app is aimed at bringing accessible digital banking services to feature phone users across the country.
Read more about this below.
Bob World Lite Mobile Banking App – Now Available on JioPhone Prima 4G
The newly-introduced Bob World Lite app has been designed to offer everyday banking services on affordable feature phones, thereby expanding digital banking access across semi-urban and rural parts of India. As indicated by its “Lite” branding, the app is lightweight in nature, consumes lower bandwidth, and features keypad-friendly navigation with secure access, making online banking more practical for users who rely on feature phones or cannot afford smartphones.
Speaking of its currently available features, the app supports UPI-enabled Scan & Pay, Send Money, bill payments, recharges, and profile management. More banking features are also expected to be introduced in the near future, as mentioned in the official press release.
With this partnership, the Bob World Lite app comes pre-loaded on the JioPhone Prima 4G and can be accessed directly from the home screen, while existing users of the device can also download it via the JioStore. Apart from Bank of Baroda customers, users from other banks too will be able to sign up for the app through the self-onboarding process, making it accessible to a wider customer base.
Speaking on the partnership, Dr. Debadatta Chand, Managing Director & CEO, Bank of Baroda, said, “Driving digital inclusion remains a core priority for us at Bank of Baroda. Presently, bob World mobile banking caters to retail customers and bob World business serves merchants, SME and corporate customers. Our partnership with Jio to launch bob World Lite is a significant step towards extending digital banking beyond the smartphone ecosystem. With a large and growing base of feature phone users in India, this initiative enables simple, secure, and anytime banking while helping bridge the digital divide. This initiative also opens up opportunities for us to onboard and engage with a wider customer base, reinforcing our commitment to inclusive and sustainable growth.”
Speaking on the partnership, Dr. (Hon.) Sunil Dutt, President, Reliance Jio Infocomm Limited, said, “At Jio, we have always focused on expanding the reach of digital services to every Indian, at scale and with affordability at the core. JioPhone has been central to realising that vision, putting affordable devices and digital services in the hands of millions of users across India, while serving as a powerful tool for digital democratization and inclusion. Today, our partnership with Bank of Baroda marks the next step in that journey, enabling seamless digital banking access at scale for millions of users. We are bringing full-featured banking to JioPhone users across the country seamlessly, securely, and in a way that is built around their needs.”
