xAI officially introduces Grok Imagine 1.0; Create better videos with better audio capabilities

Yesterday, xAI introduced Grok Imagine 1.0, which is said to be the company’s biggest leap yet. According to the company, Imagine has created 1,245 billion videos in the last 30 days alone.

Introducing Grok Imagine 1.0, our biggest leap yet.

1.0 unlocks 10-second videos, 720p resolution, and dramatically better audio.

Imagine has generated 1.245 billion videos in the last 30 days alone.

Try it now: https://t.co/zGhs9czkC5 pic.twitter.com/7FPxm7H059

— xAI (@xai) February 2, 2026

Grok Imagine 1.0

This model unlocks 10-second videos with 720p resolution, along with better audio. Users can experience stories with sharper details and smoother motion that draws them deeper into the scene. With better audio capabilities, you can now hear characters speak with emotional and expressive voices and can add immersive music that syncs perfectly with the scene.

Imagine 1.0 will understand your vision even with follow-up prompts. You can animate your photos, make memes, and clips with this latest upgrade.

Apart from this new launch, a few days back, the company also released Grok Imagine API, a unified bundle of APIs designed for end-to-end creative workflows.

Grok Imagine API

Grok Imagine API supports creation from a simple text prompt or refinement of a complex cinematic sequence.

With this API, users can transform their photos into cinematic videos with realistic motion, object interactions, and visual continuity. It arrives with support for portrait, landscape, and platform-ready aspect ratios across flexible clip lengths. The video editing features include- add, remove, swap objects, animate any character, scene control, object control, restyle, and sketches to life.

Grok Imagine is designed for creators, educators, designers, influencers or general users.

Availability

The Grok Imagine API is available through xAI’s partner platforms and its own API. The company is offering SDKs, tutorials, and a hosted console for visual creation and experimentation.

Users can try the Grok Imagine 1.0 model for free via this link.