Following the launch of Samsung Tizen OS 8.0, Samsung Electronics has recently announced the expansion of the Samsung Tizen OS Licensing Program.
“Tizen OS is recognized for its performance, reliability, and innovation,” said Jooyoung Kim, Vice President at Samsung Electronics. “This year, we are focused on expanding our licensing program and creating diverse collaboration strategies for our key partners. We are serious about growing our global partner network and enhancing the ecosystem. By offering expanded regional support, an enriched app ecosystem, and tailored marketing resources, we aim to deliver even greater value to consumers worldwide.”
Samsung expands Tizen OS Licensing Program
The licensing program now includes prominent original design manufacturers (ODMs). Samsung Tizen OS will be embedded in new TVs from well-known brands in key markets, enhancing its presence across Europe, North America, Latin America, and Australia.
New additions include EKO and QBELL (Ayonz) in Australia and Europe, RCA (Kavye Groupo) in Mexico, RCA (Treasure Reek) in the United States and Canada, and Axida in Germany. At the same time, many more brands are expected to join in the second half of 2025.
Samsung has introduced smart features such as advanced content discovery, integration with Samsung TV Plus for FAST channel services, cloud gaming capabilities via Samsung Gaming Hub, and seamless multi-device connectivity through SmartThings. To differentiate Tizen-powered TVs at retail, Samsung offers tailored marketing kits and digital content toolkits for each region, enabling partners to highlight key attributes such as premium content access, fast performance, and smart connectivity, all backed by Samsung’s robust global brand credibility.
The company is broadening regional coverage, introducing more affordable hardware solutions, and enhancing app availability worldwide. Moreover, partners can gain access to Samsung’s specialized R&D support to confidently bring Tizen-powered smart TVs to market.
