Surprised reading the headline? Well, Microsoft made this big announcement yesterday: Copilot is now launching on selected Samsung TVs and monitors, and it’s free to use.
🌟 Copilot is making its TV debut! 🌟 Your favorite AI companion is now available on select Samsung TVs, bringing the power of AI to the heart of your home. It’s smart, social, seriously fun, and free.
— Microsoft Copilot (@Copilot) August 27, 2025
Copilot is now available on selected Samsung TVs and Monitors
You can now quickly find what you’re looking for and discover new favorites right from your living room. Copliot makes your TV easier and more fun to use with its voice-powered interface.
“Through our open AI partnerships, Samsung is setting a new standard for AI-powered screens,” said Kevin Lee, Executive Vice President of the Customer Experience Team at the Visual Display (VD) Business of Samsung Electronics. “Copilot makes it fun and easy to quickly get what you need through tailored experiences, whether you’re learning something new, enjoying entertainment, tackling everyday tasks, or more.”
“Copilot on Samsung TVs and monitors brings AI out of your pocket and into the heart of your home,” said David Washington, Partner General Manager, Microsoft AI. “It’s there when you and your family want to discover something to watch together, get answers to your questions, plan your weekend, or simply hang out.”
With Copilot, users can enjoy features like custom, spoiler-free recaps, ultra-specific recommendations, group-friendly picks, post-watch deep dive, or everyday help. Movies, weather, and image results appear as rich, glanceable cards designed for the big screen, complete with ratings, photos, and key details.
How does Copilot work?
- Activate Copilot: Copilot will roll out automatically on select Samsung TVs. Users can see Copilot (on the Apps Tab) at the Samsung Tizen OS home and Samsung Daily+. Press the mic button on your Samsung remote and speak naturally.
- (Optional) Sign in for a personal touch: Use a quick QR code to connect your Microsoft account and unlock Copilot’s personalization, memory, and preferences for you.
- Ask for what you want: Whether it’s a title, a question, or advice, Copilot understands.
- See and hear your answer: Watch Copilot respond with a mix of visuals and voice.
Availability
Copilot launches in the 2025 lineup of Samsung TVs and monitors, and is now available at no cost. It is available on models including Micro RGB, Neo QLED, OLED, The Frame Pro, The Frame, as well as the M7, M8, and M9 Smart Monitors. It is available in selected markets; availability will expand to additional regions and models over time.
