Vivo finally launches Jovi V50 and Jovi V50 lite in Brazil as the replicas of Vivo V50 and V50 Lite

Back in December last year, a report emerged confirming that Vivo was likely planning to launch smartphones under a new brand name called Jovi. At the time, the reason behind this move wasn’t clear, nor was it known in which market the brand would debut. But now, the picture is clear, Vivo has launched the Jovi V50 and Jovi V50 Lite in Brazil.

The reason for launching under a new brand name is due to trademark issues in the country, as Telefônica Brasil already holds the rights to the Vivo trademark there.

Interestingly, both smartphones are identical replicas of the Vivo V50 and Vivo V50 Lite. Although it has been more than 3–4 days since the launch, there is still no official word on the pricing from the brand. However, on the official Jovi website, the Jovi V50 is listed in two colour options—Red Anchor and Satin Black, with a single memory configuration of 12GB RAM + 512GB storage. Meanwhile, the Jovi V50 Lite is available in Black Eclipse and Titanium Gold, also in a single configuration of 8GB RAM + 256GB storage. Unfortunately, neither device supports expandable memory.

As for pricing, according to Telecompaper.com, the Jovi V50 is priced at BRL 4,999, while the Jovi V50 Lite is listed at BRL 3,999.