itel introduces India’s first AI enabled feature phone- Super Guru 4G Max at just Rs 2,099

The smartphone brand itel has introduced India’s first AI-enabled feature phone- Super Guru 4G Max, which is designed for users seeking smart functionalities with the comfort of a keypad phone.
Commenting on the launch, Mr. Arijeet Talapatra, CEO of itel India, said, “At itel, continuous innovation is a key tenet of our mission. We understand that for many, the keypad phone is a trusted companion, which is familiar, reliable, and easy to use. After introducing AI in the sub-10K segment, we have now advanced further, bringing AI to feature phones for the first time. This device allows users to stay connected to the world of AI and digital content without stepping away from their comfort zone. Technology should serve people’s real needs, enrich their lives, and inspire their confidence. That’s what Super Guru 4G Max stands for – a meaningful connection between tradition and innovation, made for every person’s journey. As feature phone users evolve, this launch marks a key milestone in bringing AI-driven utility to a more diverse and wide-reaching customer base. It’s a proud moment for us to become the first feature phone brand in India to offer AI functionalities.”
itel Super Guru 4G Max: Features
The device features a 3-inch display. It is backed by a 2000 mAh battery, and the device is accompanied by a Type-C charger. It arrives with support for dual SIM. Its built-in assistant responds naturally to voice commands in both English and Hindi. The design follows a premium glass back design with PMMC format, offering durability and comfort in equal measure.

The phone comes with a 13-month warranty and an unquestioned free replacement guarantee within the first 111 days, ensuring complete peace of mind for users. It is open to all operators in the 4G network, including that of band B2B (BSNL 4G). Users can also watch the news with this feature phone. The device comes equipped with King Voice, a text-to-speech feature that reads messages aloud in both Hindi and English. It supports 13 Indian languages, comes with a VGA camera with flash, Bluetooth connectivity, and a phonebook that can store up to 2,000 contacts and 500 messages.
itel Super Guru 4G Max: Availability
The device is available in Black, Champagne gold, and Blue color options. It is available at both online and offline stores across the country at just Rs 2099.