Apple to have an Awe Dropping event on 9th September; iPhone 17 series expected to be unveiled at this event

The rumor mill has been buzzing with updates of the iPhone 17 series for a long time now, and the series was expected to make its way in the industry in September/October 2025. Last year, Apple unveiled its iPhone 16 series on September 9.

And it seems like this year the company has chosen the same date for the launch of its next flagship iPhone 17 series. Apple CEO Tim Cook officially announced that Apple will be hosting an awe-dropping event on September 9.

Get ready for an awe dropping #AppleEvent on Tuesday, September 9! pic.twitter.com/uAcYp2RLMM

— Tim Cook (@tim_cook) August 26, 2025

The event will begin at 10 AM PT (10:30 IST) at Steve Jobs Theater at Apple Park. The event will be live-streamed at apple.com or on the Apple TV app. In the above announcement post, a glowing Apple logo can be seen. It is yet to be revealed what devices will be introduced at this event.

But previous reports and rumors hint that Apple could launch the much-awaited iPhone 17 series, AirPods Pro 3, new Apple Watch series, and more. The iPhone series is expected to include- iPhone 17,  iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. In the next few days, we may come across some more details about the scheduled event.

Check out the previously shared details of the upcoming iPhone 17 series here.