JBL launches Tour ONE M3 and Tour ONE M3 Smart Tx headphones in India with up to 70-hour battery life
JBL on Wednesday (October 8th, 2025) launched its premium Tour Series lineup with the introduction of the JBL Tour ONE M3 and Tour ONE M3 Smart Tx in the Indian market. Following the launch of the true wireless JBL Tour PRO 3 earbuds, the new over-ear headphones mark the brand’s latest step toward redefining high-fidelity listening experiences for music lovers, audiophiles, and frequent travellers alike.
Specs and Features
The JBL Tour ONE M3 features True Adaptive Noise Cancelling 2.0, using eight microphones to monitor external sounds and automatically adjust noise reduction in real time. It is equipped with 40mm Mica drivers supporting Hi-Res Audio and LDAC 24-bit/96kHz, and includes JBL Personi-Fi 3.0, which lets users personalise audio output according to their hearing preferences.
Connectivity options include Bluetooth 5.3, multi-point connection, and lossless audio playback through USB-C and 3.5mm inputs. The headphones also support JBL Spatial Sound with Head Tracking, offering a 360-degree listening experience with compatible content.
The JBL Tour ONE M3 Smart Tx adds an integrated Touch Display transmitter, designed to wirelessly connect to various audio sources and share sound via Auracast™. This feature allows users to broadcast audio to multiple Auracast™-enabled devices, making it suitable for shared listening environments or multi-device setups. Auracast™ functionality is exclusive to the Smart Tx model.
Both models include SmartTalk, which automatically pauses playback and activates ambient sound when the user speaks, and VoiceAware, which lets users adjust how much of their own voice they hear during calls. The 4-mic adaptive beamforming system is designed to provide clearer voice calls by reducing background noise.
Battery life is rated for up to 70 hours of playback, with a 5-minute quick charge offering an additional 5 hours of use. The earcup and cushion design has been improved for better passive noise isolation and comfort during extended use.
Users can manage EQ settings, noise cancellation levels, and ambient sound modes through the JBL Headphones App, which also provides access to Smart Audio & Video mode, voice prompts, and voice assistant support.
The new models combine adjustable sound features, improved call performance, and extended battery life, with the Smart Tx version offering additional Auracast™ transmission and touchscreen functionality.
Pricing and Availability
Both the JBL Tour ONE M3 and Smart Tx variants come in three colour options: Black, Mocha, and Blue. The JBL Tour ONE M3 is priced at ₹34,999 (currently selling for ₹26,999), while the Smart Tx variant with Auracast™ is priced at ₹39,999 (currently selling for ₹32,999). Both are available via the JBL India official website, Amazon India (JBL Tour ONE M3 and JBL Tour ONE M3 Smart Tx variants), and other major online and offline retailers across India.
