“We Are Building a Cross-Terminal AI Ecosystem” – Meizu’s Binbin Gu on Global Strategy and Expansion

Meizu is making a bold comeback on the global stage with its ‘Fly with Me’ launch event, introducing a new wave of AI-integrated products across more than 30 countries spanning Latin America, Europe, Central Asia, the Middle East, and the Asia-Pacific. Alongside three smartphones first seen at MWC, Meizu has added two new models, the StarV View AR smart glasses, and the StarV Ring2, a health-focused smart ring. In an exclusive interview with The Tech Outlook, Mr. Binbin Gu, Executive Director of Global Business at Meizu, shared insights into the brand’s global strategy, innovation roadmap, and vision for a connected AI ecosystem.

Q : Mr. Gu, this upcoming launch represents a significant milestone for Meizu globally. What makes this particular event so pivotal in the company’s international journey?

A Binbin Gu：Formerly known for its diverse smartphone offerings, MEIZU has steadily grown with its converged AI ecosystem that combines hardware and software, multi-device interconnectivity, and full-scenario coverage.The Meizu smartphones, smart glasses, and smart cockpits are full-featured and rich in experience, and are popular in emerging markets in Asia, Latin America, the Middle East, and Europe. In addition, the company’s portfolio includes much more, such as smart glasses, smart rings, smart watches, tablets, and even the FlymeAuto car system. The launch is a new journey for the new MEIZU and a major milestone for consumers around the world to recognize the new MEIZU.

Q : Could you walk us through the innovation highlights of the new lineup – specifically what distinguishes the Mblu22 series, Note22 collection, and StarV XR devices in today’s competitive market?

A Binbin Gu：Designed for value-driven consumers, the MEIZU Mblu 22 and MEIZU Mblu 22 Pro balance affordability with high-grade performance. MEIZU Mblu 22 features a 6.79-inch HD+ display with a 90Hz refresh rate, powered by an octa-core processor delivering balanced performace. Its 5,000mAh battery supports day-long usage, while the F1.8 large aperture camera captures stunning landscapes and captivating portraits with breathtaking clarity.MEIZU Mblu 22 Pro Elevates the experience with a powerful MediaTek Helio G81 processor, a 6.79-inch FHD+ 120Hz ultra smooth display, and 50MP ultra HD main camera plus 2MP macro camera. Its Titan shield architecture is constructed with high-strength materials and rigorously tested for reliability. However, the MEIZU Note 22 lineup targets tech enthusiasts with a perfect balance of performance and price. MEIZU Note 22 is equipped with a stunning triple-camera system — 108MP main camera, 8MP ultra-wide camera and a 2MP portrait camera — capturing beautiful vivid moments day and night. Its 5,000mAh battery supports 40W fast charging, while 6.78-inch FHD+ 120Hz ultra AMOLED display delivers a smooth interactive experience.

The StarV View merges style with cutting-edge AR capabilities. It has 188-inch 120Hz display with ultra high definition of 85mm/LP and 10-level brightness adjustment, creating a cinematic viewing for users. However, it is only 74g and is easy to take anywhere. It also supports 0-600 diopter adjustment and is very friendly to people with myopia. The glasses are like a private theater in your pocket.

Q : These new products seem to reflect an evolution in Meizu’s approach. How do they embody the company’s refreshed global strategy and technological vision?

A : Binbin Gu：Meizu is a global technology company, and we have globalization in our DNA. Since the inception of our company, we have been steadfastly practicing our globalization strategy, building a cooperative ecosystem with technology partners, designers, and distributors from the global market, from which we draw diversified technological innovations, product designs, and market insights to develop iterative and superior products for global users.

In terms of product lines, our cell phones, glasses, and cars are all globalized strategies, and they are all developing rapidly, especially in the Middle East, Latin America, Central Asia, and other regions, and our product shipments are also rising rapidly. In addition, our talent is also a globalized strategy, especially in Europe and the United States, where we are absorbing local talents while maintaining cooperation with local partners. This year, all of our products were designed with overseas needs and scenarios in mind. For us, globalization is a natural progression, XRs, and automobiles. We are building a cross-terminal convergence AI ecosystem and bringing AI technology to each terminal product.

Q : The inclusion of StarV XR devices is particularly noteworthy. How central is extended reality technology to Meizu’s future roadmap, and what unique perspective is Meizu bringing to this emerging space?

A Binbin Gu：In Meizu’s product line, StarV XR is one of the three main products alongside cell phones and automobiles, taking on the important task of exploring the next generation of AI terminals. Meizu’s StarV brand is currently enjoying impressive results in China’s domestic market: the number one seller in the first quarter after its launch, and with a market share of 41.5%.

Meizu’s StarV Air2 and StarV View correspond to the two mainstream AR technology routes, Birdbath and Optical Waveguide. Among them, Birdbath technology is mainly used to meet the needs of immersive viewing and gaming with the help of Micro OLED displays, which is more suitable for immersive entertainment-oriented scenarios, which is StarV View . At present, there are few manufacturers in the industry that do both Birdbath and optical waveguide technology, and Meizu is one of them.

Along with the integration of AI big models and the improvement of multimodal interaction capabilities, Meizu’s self-developed Flyme AI big model, which adopts open architecture, has taken the lead in accessing the industry’s mainstream models, such as DeepSeek and Tongyi Thousand Questions. Meizu will understand consumer demand, according to the different characteristics of each big model, flexible to do the call, to present the best a result.AR glasses will be from text and voice to multi-modal step, from the current stage: “encyclopedia question and answer assistant”, to “executable assistant”, and then to “active on-the-go assistant” evolution, to provide users with a more convenient, intelligent experience. At the same time, Meizu launched its ecological cooperation strategy, launching the open platform – Full Sky Star 1.0, which allows developers and industry partners to quickly call StarV Eyewear’s capabilities, to build a broad intelligent ecosystem.

This year, Meizu will make more product and experience upgrades in AR smart glasses with optical waveguide technology. In terms of smart glasses with camera, we will release AR+AI glasses with visual ability in China market in July this year, accompanied by a number of refreshing and innovative functions for the industry.

Q : Beyond the products themselves, how is Meizu planning to strengthen its connection with international consumers and the global tech community through this launch?

A Binbin Gu: This conference is for global users. For users, Meizu has always adhered to the original intention , based on user needs, and then to define the product. When we make cell phones, glasses, cars and other terminal products, the future full-scene ecosystem built on the base of Flyme AIOS is to let users use our products to enjoy the beautiful life brought by cutting-edge technology, which is our original intention and the essence of what we do.
Every company needs to be clear about what it creates product value and what user experience it brings, and Meizu has come so far and returned to the global market once again, but also based on user needs, the pursuit of the product to the extreme, while insisting on innovation and daring to break through.

Q : The smartphone market has become increasingly challenging for new global entrants. What specific advantages or differentiators position Meizu to successfully compete in established markets outside Asia?

A Binbin Gu：Our core competitiveness lies in continuous innovation and precise positioning of user needs.We provide not just a smartphone, but a complete digital ecosystem. We also attach importance to localized services and quick response to market changes to ensure that our products can meet the needs of consumers in different countries and regions.

Meizu’s product capabilities have always been at the forefront of the markets. In the Chinese market, the sales of AI smartphones have doubled with a high growth rate; XR smart glasses have ranked first in the sales lists of many mainstream e-commerce platforms in China soon after they were launched, and achieved a high market share of 41.5%, ranking first in China and among the world’s leaders. In the context of strategic collaboration, Meizu’s AI strategy and Geely’s All in AI strategy are integrated. Several car models from brands such as Geely、Galaxy、LYNK & CO have been equipped with the smart cockpit operating system based on Flyme Auto, and the two parties have worked together to promote user maintenance and technology integration. At present, Flyme Auto has become the smart cockpit operating system supporting the largest number of car models marketed in China, covering more than 1,000,000 car owners. It is currently the smoothest and fastest-growing IVI (in-vehicle infotainment) system, ranking in the first tier among the IVI systems.

Q : Looking beyond this launch event, what core message or brand promise do you want the global audience to associate with Meizu as you expand your international presence?

A Binbin Gu: The conference demonstrated Meizu’s business layout of “cell phone + XR + smart car” and its technical research and development strength of hardware and software integration, multi-terminal interconnection, and full-scene coverage; it signified that while ploughing into the domestic market, Meizu accelerated its globalization strategy, continuously enriched its overseas product lines, and entered a new stage of products going to the sea, science and technology going to the sea, and ecological going to the sea, Ecological overseas new stage. Nowadays, overseas consumers are more and more inclined to choose integrated eco-products, and Meizu’s AI ecosystem connects hardware, software and services to create a borderless smart life experience. We will develop new products according to the habits of consumers in different countries and regions, so that more overseas users can experience the charm of the AI ecosystem.