Virat Kohli Shares RCB Anthem “Never Give Up. Don’t Back Down. Keep Hustling!”

Both on and off the field, Royal Challengers Bangalore have personified the #PLAYBOLD attitude. Pushing limits, always questioning the current quo, never backing down, and hustling in style are all part of the ideology.

With the IPL 2022 Mega Auction just around the corner, RCB honors this passion and teamwork by paying respect to the unwavering ‘Never Give Up’ mentality of every person involved in the journey through this exhilarating music video.

The video, directed and choreographed by Dhanashree Verma and music by Harsh Upadhyay, includes top team stars Virat Kohli, AB de Villiers, Devdutt Padikkal, Glenn Maxwell, and others, rocking the latest PUMA X RCB athleisure collection and performing the Hustle characteristic dance move. The video encourages RCB’s global fan base to ‘Never Give Up and Don’t Back Down.’

“The basic notion underlying the Play Bold attitude is, you don’t know what’s on the other side unless you are prepared to try to find out by totally committing to it,” stated Rajesh Menon, Vice President & Head, RCB, of the video.

Every member of the team believes in the #PLAYBOLD narrative, and we wanted to honor that attitude and approach. This film is dedicated to every member of the team as well as the supporters that have supported us alone.