The immense popularity of BTS, Here is Why?

BTS is a 7 member boy band that originates from South Korea, Seoul, and it is estimated as per CNBC that BTS adds $3.6 Billion to the Korean economy every year and more than $1 Billion dollars in consumer exports. But how did we get here and why are BTS such a bid deal?

The boys were brought together by a series of auditions held in 2010 and 2011 by Big Hit entertainment. Coincidentally Big Hit entertainment was on the brink of bankruptcy in 2007 but all that has clearly changed since the rise and rise of BTS. The group, comprised of Kim Tae-Hyung (better known as V), Jung Ho-Seok (J-Hope), Kim Nam-Joon (RM), Kim Seok-jin (Jin), Park Ji-min, Jeon Jung-kook, and Min Yoon-gi (Suga). K-pop is growing in popularity in recent times and everybody wants to listen to it, which in itself is an advantage for BTS. According to Billboard, their album ‘Love Yourself: Tear’, which is sung in Korean, became “the first primarily foreign-language No 1 album in over 12 years.”

BTS’s music is also a success because of the subject of its music. While many K-pop songs are about relationships and love, BTS covers subjects that other bands may not like bullying, elitism, and mental health. Their ability to be relatable, humble while still being entertaining is rare. There’s no point in having amazing songs if you can’t sell them to the world and BTS has got this down by making sure their performance is entertaining and their shows are different from the rest. With their slick dance routines and extremely impressive music videos, their talent stands out and they have amazed a fandom that is often referred to as the army. No band can have success without its fans and BTS has some of the most loyal, dedicated fans that the world has EVER seen with 23.6 million followers on Twitter and 30 million on Instagram. People are scared to mess with them because the fans recently cast an unbelievable 300 million online votes to ensure that the group won their Billboard award. And in Autumn 2017, they watched the video for ‘DNA’ 50 million times on YouTube in just one month.


In September 2018, BTS made headlines for becoming the first Korean pop music group to address the United Nations (UN). RM, leader of the band, said in the conference, “I have many faults and I have many more fears, but I’m going to embrace myself as hard as I can. And I’m starting to love myself gradually just little by little.”


Not only this but they have broken many world records such as the fastest 1 million on Twitter, Instagram, First K-Pop Act to Hit No. 1 on Billboard Artist 100 Chart. It seems like they have a bright future ahead of them!


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