Isak Fragrances thanking Shark Tank India!

In the 25th episode of Shark Tank India season 1 Isak Fragrances had come, The Co-Founder of ISAK Fragrances is Vidushi Vijayvergiya’s voyage as a perfumer & serial entrepreneur to understand the new world, as well as extensive interest and research in aroma customisation, started from Switzerland, France and India. It led her to realise the real potential India-made perfumery possesses worldwide. Revolutionising the industry and shifting the power in the hands of the end-user, Vidushi along with her partner Niti Vijayvergiya and chief nose Vishal Vijayvergiya; has revealed a line of exquisite blends, perfumes and a carefully curated bespoke perfumery kit.


Her asked was for rupees fifty lakh for 8% equity of the company, but the final deal was by “Shark” Peyush Bansal for rupees fifty lakh for 50 per cent of the equity of the company. The total net worth of her business was rupees 6.25 crores. Her sales of close to INR 3.5 Lakhs per month failed to impress the Sharks. However, her products impressed though the sharks were apprehensive about scaling the fragrance brand in a competitive market.

Today she tweeted and was grateful for ‘Shark’ Peyush to having faith in her brand and investing in her company. She also told me that how after coming to Shark Tank India had made a massive impact on her company, the order her company received in one month now her company received that many orders in just one day. Not only in India but her brand is selling products to the UK, USA, Germany, Australia as well.

She also thanked Shark Tank India for motivating other businesswomen from small towns and also feeling proud of how the heritage and artisanal perfumes and attars had reached worldwide.

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