Sony and TCL sign a memorandum of understanding to form a new joint venture in the home entertainment field

Sony Corporation and TCL Electronics Holdings Limited have signed a memorandum of understanding to confirm their intentions to establish a joint venture that will assume Sony’s home entertainment business.

In this joint venture, TCL will hold 51%, and Sony will hold 49% of its shares. The joint venture will operate globally, handling the full process from product development and design to manufacturing, sales, logistics, and customer service for products including televisions and home audio equipment.

Both companies will proceed with discussions toward executing definitive binding agreements by the end of March 2026, while the new company is expected to commence its operations in April 2027.

Commenting on this partnership, Kimio Maki, Representative Director, President and CEO, Sony Corporation, said, “We are pleased to have reached this agreement with TCL for a strategic partnership. By combining both companies’ expertise, we aim to create new customer value in the home entertainment field, delivering even more captivating audio and visual experiences to customers worldwide.”

Meanwhile, DU Juan, Chairperson, TCL Electronics Holdings Limited, said, “We believe that this strategic partnership with Sony represents a unique opportunity to combine the strengths of Sony and TCL, creating a powerful platform for sustainable growth. Through strategic business complementarity, technology and know-how sharing, and operational integration, we expect to elevate our brand value, achieve greater scale, and optimize the supply chain in order to deliver superior products and services to our customers.”

The new company will leverage Sony’s high-quality picture and audio technology cultivated over the years, brand value, and operational expertise, including supply chain management, while utilising TCL’s advanced display technology, global scale advantages, industrial footprint, end-to-end cost efficiency, and vertical supply chain strength.

It is said that the new company’s products are expected to carry the globally recognised “Sony” name and “BRAVIA” name. The new company aims to create innovative products that meet the expectations of customers worldwide and achieve further business growth through outstanding operational excellence.