India’s smartphone shipments witnessed a modest 1% annual decline in 2025: Q4 2025 Indian smartphone report

Yesterday, Omdia shared its Q4 2025 Indian smartphone market report, which revealed that India’s smartphone shipments fell 7% YoY to 34.5 million units in 4Q25, and for the full year 2025, India’s smartphone market shipped 154.2 million units, marking a modest 1% annual decline.

Q4 2025 Indian smartphone market report

Vivo (excluding iQOO) retained its leadership position in the fourth quarter with 7.9 million units and a 23% market share, maintaining its first position for both 4Q and full-year 2025. At the second spot was Samsung with 4.9 million units and a 14% share, though its annual growth was -11%. Oppo is in third position (excluding OnePlus) with 4.6 million units and 13% market share.

Xiaomi (including POCO) is in the fourth spot with 4.2 million units and a 12% share, though this brand also witnessed -26% annual growth. Apple has managed to secure the fifth spot with 3.9 million units and 11% market share.

The report reveals that Vivo’s top position was driven by a holistic portfolio and strong offline execution. According to Sanyam Chaurasia, Principal Analyst at Omdia, “ India’s smartphone market is expected to decline mid-single-digit in 2026, as higher prices and limited incremental value delay upgrades. While seasonality and potential policy support should stabilise demand in the second half, the market will increasingly be shaped by cost discipline and channel execution rather than headline innovation.”