Global smartphone shipments increased 1.0% year-over-year (YoY) to 295.2 million units in the Q2, 2025: IDC
According to International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, global smartphone shipments increased 1.0% YoY to 295.2 million units in the second quarter of 2025.
Anthony Scarsella, research director for Client Devices, IDC, said, “In the face of ongoing political challenges, the impact of war, and the complexities posed by tariffs, the 1% growth in the smartphone market stands as a critical indicator that the market is poised to return to growth. Q2 was packed with new models, featuring innovative designs and the powerful integration of AI, which drove the 8th consecutive quarter of growth, a feat we have not witnessed since 2013.”
The report reveals that China has declined in Q2 as subsidies failed to stimulate demand. Samsung has outperformed the overall market, achieving strong growth in the quarter.
Top 5 companies worldwide in Q2, 2025
|
Company |
2Q25 Shipments |
2Q25 Market Share |
2Q24 Shipments |
2Q24 Market Share |
Year-Over-Year Change |
| Samsung | 58.0 | 19.7% | 53.8 | 18.4% | 7.9% |
| Apple | 46.4 | 15.7% | 45.7 | 15.6% | 1.5% |
| Xiaomi | 42.5 | 14.4% | 42.3 | 14.5% | 0.6% |
| vivo | 27.1 | 9.2% | 25.9 | 8.8% | 4.8% |
| Transsion | 25.1 | 8.5% | 25.5 | 8.7% | -1.7% |
| Others | 96.1 | 32.6% | 99.1 | 33.9% | -3.1% |
| Total | 295.2 | 100.0% | 292.2 | 100.0% | 1.0% |
Samsung is in the top position with 58.0 shipments in this quarter and 7.9% YoY growth. Apple is in the second spot with 46.4 shipments and 1.5% YoY growth. Xiaomi and Vivo are in the third and fourth positions with 42.5 and 27.1 shipments, respectively. Transsion is at the last spot with 25.1 shipments, but the manufacturer witnessed a decline of 1.7% in YoY growth.
