CMF by Nothing Officially Shifting its Global Marketing Function to India, its Most Important Market

An exciting announcement has now arrived following the debut of the much-awaited Nothing Phone (3) flagship smartphone and the brand’s very first Nothing Headphone (1). Nothing’s subsidiary – CMF by Nothing is shifting its global marketing function to the Indian market.

Here’s more about this latest update.

CMF by Nothing to Shift its Global Marketing Function to India

As part of its long-term vision of making the CMF by Nothing subsidiary into a global brand, Nothing is planning to shift the CMF by Nothing global marketing function to its most important market – India. This update has been shared by the Co-Founder of Nothing and CMF by Nothing – Akis Evangelidis himself on X, and he notes this decision to be a major step which will be taking the CMF by Nothing brand forward as a global brand.

Furthermore, in the same X post, it has also been added that CMF by Nothing holds a real opportunity for building truly different and significant products, and its transition to the Indian market is believed to help the subsidiary brand to ‘move faster, stay closer, and build stronger foundations’ in India, from where its next phase of growth will be defined. In addition to this, India currently has a pivotal role in the consumer tech future – particularly with respect to the smartphone business, and the country’s existing initiatives like Make in India and PLI scheme are already turning it into a global hub for innovation, design, as well as manufacturing.

Just to add, CMF by Nothing could be finding its place in India at Gurugram (previously Gurgaon) in Haryana, and the brand is now hiring potential candidates for different marketing, HR, and management roles there.